The Best Way to Warm the Cold Call

Before we had phones, people wrote letters to potential prospects and followed up with a phone call. The letter served as a friendly introduction that once received, allowed the reader to get acquainted with the salesperson. Eventually, the phone replaced the letter completely and cold calling was born.

The power of using social media outlets to grow your business has created a euphoric feeling among those who have longed for an escape from a life of cold calling. Inbound marketing has provided a perfect method for businesses to improve their level of exposure, but it hasn’t completely eliminated the need for a phone.

Social networking profiles, blogs and other forms of social media are the new way for customers and businesses to passively get acquainted. Once the connection is made, the cold call is instantly warm, even its a person you’ve never met face to face!

Social Media: The Letter Reborn.

How to make CSS and HTML Work Together Part 1

For the last week or so I have been struggling to figure out how to place an image into the header of my Wordpress blog that covered the entire area of the header. Though I had a reasonable amount of knowledge about HTML, CSS (Cascading Style Sheet) was completely foreign to me.  I’ve been doing a lot of research online trying to figure out the mystery of CSS, and after a lot of dead ends and partial explanations I was finally able to come to some real conclusions about CSS, and how it relates to HTML.

None of the sources I found describe what I believe to be the key to understanding how CSS and HTML interact.  If you think of your website as a room, HTML is the furniture, and CSS is where you put the furniture.

When you look at your CSS, you will likely see something like this on the sheet:

#header {
width: 960px;
height: 180px;
color: #FFFFFF;
font-size: 16px;
font-weight: normal;
margin: 0px auto 0px;
padding: 0px;
overflow: hidden;
}

Pixels (px) is the spacial representation of your header. To be honest I started out just playing with the numbers and previewing each change to see what took place. This also makes it easier to correct mistakes quickly.

CSS does not change the size of HTML objects. If your CSS framework is smaller than your HTML image, the image will not show completely. For instance if your header is 760px and your HTML image is 960px, you will only see 760px of that image.

In the next section, I will explain how HTML and CSS interact.

Trifecta: Using the Power of Three to Grow Your Business

Are you using social media to grow your business? I get a lot of questions from business owners and other busy professionals about how to develop strategies for business growth using social media. My goal has always been try to simplify the social networking equation, and through my calculations I have determined that social media can be simply describe down to a three step process that when implemented properly can explode your business online and in person.

Having a well developed social media profile on a website like LinkedIn or Facebook is the first step toward growing your online presence. Before you can attempt to share a single product or service online, you must first be able to sell yourself (branding if you will). Branding yourself as a person first and not a sales robot instantly creates a unimposing medium for your friends and potential customers to become aware of who you are and hopefully what you do.

Blogging is simply a medium for relevant material. And what is relevant is relative to the viewer. First you have to find out what is relevant to your target audience, then you use your blog to convert that material into a format that is attractive to them. The more relevant material you provide, the more your expertise becomes apparent and your popularity grows.

Finally, you need the website you probably already have. What you don’t know is that unless you have something and/or someone pointing to your website, you’re probably wasting valuable time and money that you put into it. Blogging and social media outlets do the pointing for you. On the surface, they give people a reason to want to know more about you. Beneath, they are a free way to lead the google spiders right to your website.

The key is constantly having your social media trifecta pointing at something of relevance. Your blogs and profiles should always be pointing at your website and vice versa. Constantly be looking for relevant links, events, and other info you can share with your target audience. When they see value in what you have to share, they will also see value in and want to do business with you.